Categories Demand Generation • Digital Demand • Digital Front Door • OmniSearch
People are conditioned to rely on search — yes, the search bar — as the primary gateway to solve questions and get to where they are going. And […]
How to Optimize the Digital Front Door
Healthcare’s digital front door is a strategy based around technology that lets patients easily select care options whenever they want, using whatever device they choose. A core tenet […]
Healthcare’s Digital Front Door
Today’s customer has a new set of expectations about their digital experiences. We used to expect customers would head to a store to buy something or call a […]
Website Architecture for Modern Healthcare Customers
Your customers turn to the internet to seek answers, buy products, do research, and, increasingly, find available providers. And they are conditioned to expect digital excellence everywhere they […]
Why Healthcare Should Optimize Onsite Search
The digital transformation trend continues to roll across healthcare. And the most effective strategies are found in the best practices of industries and disciplines that have toiled in […]
Access to care through search
COVID-19 has upended many industries, and healthcare is no exception. And the pressure to invest in digital – and better meet customer expectations – has intensified. The rules […]
6 ecommerce lessons for healthcare
Get the Guide: Online retailers are obsessed about the customer. As healthcare networks optimize the digital front door, consider these insights – born out of years of trial […]
What is a Progressive Web App for Healthcare?
If you’re a digital marketer or developer, chances are that you’ve come across Progressive Web Applications (PWA). The framework is slowly replacing native apps – and for […]
Patient Acquisition is Changing and it Starts With Search
Among the many changes the digital revolution brought to healthcare, one of the most fundamental is how online resources impact customer acquisition. At one time people would go […]