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Categories Demand Generation • Digital Demand • Digital Front Door • OmniSearch

The Patient Search Experience is Broken. But there’s a fix.

People are conditioned to rely on search  — yes, the search bar — as the  primary gateway to solve questions and get to where they are going. And […]

Categories Digital Front Door • Digital Health • Healthcare search • Patient Access Solution

How to Optimize the Digital Front Door

Healthcare’s digital front door is a strategy based around technology that lets patients easily select care options whenever they want, using whatever device they choose. A core tenet […]

Categories Digital Front Door • healthcare innovation • healthcare solution • Patient Access Solution

Healthcare’s Digital Front Door

Today’s customer has a new set of expectations about their digital experiences. We used to expect customers would head to a store to buy something or call a […]

Posted on May 31, 2022June 3, 2022 Categories Demand Generation • Digital Front Door • Digital Health • healthcare innovation • Healthcare search • Patient Access Solution

Break Free from Legacy Healthcare Systems

The digital revolution is long past being an imminent trend — it’s a business imperative. Before the pandemic most industries were actively integrating digital applications. And now, customer […]

Posted on May 9, 2022 Categories healthcare innovation • healthcare solution • Patient Access Solution • PWA for healthcare

Website Architecture for Modern Healthcare Customers

Your customers turn to the internet to seek answers, buy products, do research, and, increasingly, find available providers. And they are conditioned to expect digital excellence everywhere they […]

Posted on March 30, 2022April 1, 2022 Categories Digital Front Door • Digital Health • healthcare innovation • Healthcare search • OmniSearch

Why Healthcare Should Optimize Onsite Search

The digital transformation trend continues to roll across healthcare. And the most effective strategies are found in the best practices of industries and disciplines that have toiled in […]

Posted on March 9, 2022March 9, 2022 Categories Demand Generation • Digital Demand • Digital Front Door • Digital Health • OmniSearch • Patient Access Solution

Access to care through search

COVID-19 has upended many industries, and healthcare is no exception. And the pressure to invest in digital – and better meet customer expectations – has intensified. The rules […]

Posted on December 9, 2021December 10, 2021 Categories Digital Front Door • Digital Health • Healthcare search • Healthcare SEO

6 ecommerce lessons for healthcare

Get the Guide: Online retailers are obsessed about the customer. As healthcare networks optimize the digital front door, consider these insights – born out of years of trial […]

Posted on November 2, 2021November 2, 2021 Categories Digital Front Door

What is a Progressive Web App for Healthcare?

  If you’re a digital marketer or developer, chances are that you’ve come across Progressive Web Applications (PWA). The framework is slowly replacing native apps – and for […]

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