Amazon made big healthcare news with its $3.9 billion acquisition of primary-care network One Medical. The deal gives the ecommerce giant market reach through One Medical’s 182 healthcare […]
People are conditioned to rely on search — yes, the search bar — as the primary gateway to solve questions and get to where they are going. And […]
Today’s customer has a new set of expectations about their digital experiences. We used to expect customers would head to a store to buy something or call a […]
A recent study of 2,000 Americans provides a clear picture: Friction and frustration is common among healthcare customers. In fact, 60% of Americans find the process of seeing […]
Eight seconds. That’s the attention span of users on a website, and represents a challenge to acquiring customers, no matter the industry. This short moment captures the time […]
Every industry relies on digital channels to attract, capture, and acquire customers. Healthcare is no different. And creating less-digital friction directly contributes to growth, and customer satisfaction. Healthcare […]
A decade ago, Google-led research found that search drove 3 times as many visitors to healthcare websites, compared to non-search visitors. The study also discovered that customers using […]
The digital revolution is long past being an imminent trend — it’s a business imperative. Before the pandemic most industries were actively integrating digital applications. And now, customer […]
Your customers turn to the internet to seek answers, buy products, do research, and, increasingly, find available providers. And they are conditioned to expect digital excellence everywhere they […]