Every industry relies on digital channels to attract, capture, and acquire customers. Healthcare is no different. And creating less-digital friction directly contributes to growth, and customer satisfaction.
Healthcare websites, unfortunately, are loaded with friction. From navigating multiple directories and dead-end searches to searching for availability, the healthcare journey can be cumbersome.
Customer acquisition often starts with Google. It’s where customers research providers, read articles, and discover what your healthcare network offers. And the pages customers discover from Google are likely articles, locations, service information, and condition pages. These landing pages are how customers leap into the care journey, hopefully drudging through directories to find available care.
Eliminate Dead Ends with Care Tiles
Your landing pages don’t have to be dead ends, and a missed opportunity to acquire customers.
A powerful way to optimize points of discovery is to pair scheduling and availability with the pages customers encounter most often. By moving the booking decision to the first page customers find — from Google search — customers are presented with real-time care options at the onset of the visit. And this is precisely what Care Tiles enable.
When added to your website, Care Tiles smartly match content to care. Tiles display available providers – or urgent care timeslots – sorted by specialty and availability.
For example, one can imagine a customer who seeks to learn more about mammograms, begins their journey on Google. The possible search phrases are vast, and the customer is likely to discover articles and resources. From “How does a mammogram work” to the latest benefits of on-the-spot, or 3D mammograms, the search will return a host of articles. And as a healthcare system, your articles and related resources are bound to surface.
As seen in this example, the customer searches for “mammogram and heart,” and discovers a relevant article. Upon clicking the search-result page, the customer enters the healthcare experience, and instead of solely reading an article, the Care Tiles showcase available providers, alongside real-time scheduling. And just like that, customers see actionable choices, directly at the onset of their care journey.
Every scheduling step contributes to friction, and loss of customers
The notion of removing steps and delivering a frictionless experience is at the heart of any great website. In e-commerce, for instance, we know that any extra step or delay to purchase, leads to increased abandonment.
In a study, nearly 20% of respondents said they would abandon the e-commerce experience altogether if it took more than one minute to check out. Another 17% said they abandoned an order in the last year specifically because the checkout process was long and complicated.
Simply, each step adds more friction.
Reducing the steps — no matter the action or industry — is a best practice to acquire more customers.
Scheduling with fewer steps leads to less friction
People want options, fewer steps, and the more healthcare can incorporate digital best practices, the more satisfied customers will be. With Care Tiles, we make it easy to expose scheduling beyond directories to the landing pages that drive in organic traffic.
Care Tiles don’t eliminate the need for the directory, rather, expand where and how customers can start the scheduling process. Schedule a demo with our team to learn more about how Care Tiles work.